At Catalyst Exit Advisors, we help business owners prepare for sale, succession, and long-term transition planning.
Whether you’re considering a business sale in the near future or simply want more options down the road, we provide practical guidance grounded in real-world business growth, operations, and transaction experience.
Our goal is simple:
Help owners create businesses that are worth more, depend on them less, and provide greater freedom and flexibility.
Founder, Catalyst Exit Advisors
License Number: SA721151000
Raised in a hardworking Midwestern family, Jordan developed an early appreciation for accountability, attention to detail, and the value of doing things right the first time. Those principles continue to guide his work today and form the foundation of his client relationships.
Jordan earned his Bachelor’s Degree from the University of Wisconsin–Oshkosh and an MBA from the University of Wisconsin–Whitewater. He later obtained his Arizona Real Estate License, allowing him to combine his passion for business strategy with helping owners navigate one of the most important decisions of their professional lives.
Prior to entering the business brokerage and exit planning space, Jordan spent more than a decade in financial leadership roles, including serving as Chief Financial Officer for multiple Fortune 500 organizations. In 2022, he launched his own consulting practice, which continues to operate successfully on a referral-only basis.
Jordan has lived in Arizona for the past eight years with his wife, Paloma Goggins, owner of Nocturnal Legal, an Arizona law firm focused on mergers and acquisitions. Together, they bring complementary perspectives to business transitions, helping owners navigate both the strategic and transactional aspects of planning for the future.
As an advisor, Jordan serves as a strategic partner throughout the transition process. His focus is on helping business owners understand their options, increase business value, reduce risk, and move forward with confidence.
Throughout his career, Jordan has worked across a wide range of industries, including manufacturing, foundries, commercial lending, financial services, insurance, business consulting, customer service, sales, laundromats, and golf course management.
Business transitions rarely succeed because of a single action. Successful exits are the result of years of preparation across operations, leadership, financial performance, and strategic planning.
We help owners focus on the areas that most directly impact business value and transferability:
Exit Planning & Readiness
Succession Planning
Founder Dependency Reduction
Business Valuation Preparation
Growth Strategy
Business Sale Preparation
Most business owners spend years building their companies but very little time preparing for what comes next.
We believe exit planning is not just about selling a business. It’s about creating options.
Whether an owner ultimately sells, transfers ownership to family, brings in a management team, or simply wants more freedom, the goal is the same:
Build a business that can thrive beyond the founder.
Whether you’re planning for retirement, exploring a future sale, or simply trying to create more freedom as an owner, we’re here to help you evaluate your options.
Wondering if your business is prepared for a future sale?
Download our Exit Readiness Checklist and identify the factors that impact value, transferability, and buyer interest.
